Floors Price the Remnant 36 Audio Floors Audio Inventory Sale Channel? Direct Sold Prebid Server Demand Partners 1 host-read 2 prog remnant 3 no floors 4 imp.bidfloor 5 bids P_
Floors Price the Remnant Audio Floors 36 Host-read ($25-40 CPM, 62% of podcast revenue) sells direct 1 — no imp.bidfloor. Floors only price the programmatic remnant 2 at $5-15 via PBS 4 . durfloors[] can tier durations but no SSP runs it; flat CPM only 37 FIELD NOTES → Host-read = 62% of podcast revenue; all direct, zero floor exposure → Under 10 PBS adapters declare audio; thin bid density weakens floors → 90%+ completion makes skipRate A/B moot — too few skips for signal P_ atd.postindustria.com/36

How It Works

Host-read ($25-40 CPM, 62% of podcast revenue) sells direct [1] — no `imp.bidfloor`. Floors only price the programmatic remnant [2] at $5-15 via PBS [4]. `durfloors[]` can tier durations but no SSP runs it; flat CPM only {37}

Field Notes

  • Host-read = 62% of podcast revenue; all direct, zero floor exposure
  • Under 10 PBS adapters declare audio; thin bid density weakens floors
  • 90%+ completion makes `skipRate` A/B moot — too few skips for signal

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