Listen-Through and the Attribution Gap 38 Audio Measurement Audio Player Quartile Tracking 90%+ Complete Attribution Gap IP Match Promo Code Conversion? 1 VAST events 2 completes 3 zero clicks 4 household IP 5 ~15% only unproven P_
Listen-Through and the Attribution Gap Audio Measurement 38 Audio hits 90%+ completion 1 , highest of any format. But no click path exists 2 . The only bridge is IP-matching listener IPs to advertiser pixels 3 — probabilistic, household-level, broken on ~40% of mobile-carrier IPs. Promo codes catch only ~15%. The gap between completing and proving action defines this format 26 . FIELD NOTES → In-game audio: 45% run below 30% volume → Host-read ads lift recall 71% vs 62% but carry zero pixels P_ atd.postindustria.com/38

How It Works

Audio hits 90%+ completion [1], highest of any format. But no click path exists [2]. The only bridge is IP-matching listener IPs to advertiser pixels [3] — probabilistic, household-level, broken on ~40% of mobile-carrier IPs. Promo codes catch only ~15%. The gap between completing and proving action defines this format {26}.

Field Notes

  • In-game audio: 45% run below 30% volume
  • Host-read ads lift recall 71% vs 62% but carry zero pixels

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