Above the Auction 46 Agentic 2026 Protocol AdCP [Campaign] Buyer Agent Seller Agent Media Buy GAM Orchestrator 1 get_products 2 create_media_buy 3 line items p 4-8 4 AXE keys 5 axei / axex P_
AdCP: Above the Auction Agentic 2026 Protocol 46 AdCP is async, campaign-level. create_media_buy yields line items at priority 4-8 in GAM — between direct-sold and open auction — with AXE targeting. The orchestrator IS the DSP; 48 feeds the overlay. FIELD NOTES → adagents.json = ads.txt for agents — publisher trust layer → get_products returns inventory with targeting + pricing → States: submitted → working → input-required → done P_ atd.postindustria.com/46

How It Works

`AdCP` is async, campaign-level. `create_media_buy` yields line items at priority 4-8 in GAM — between direct-sold and open auction — with AXE targeting. The orchestrator IS the DSP; {48} feeds the overlay.

Field Notes

  • `adagents.json` = `ads.txt` for agents — publisher trust layer
  • `get_products` returns inventory with targeting + pricing
  • States: submitted → working → input-required → done

Questions about AdCP: Above the Auction?

Get expert guidance from our team. We'll help you implement it.