Flat Floors Misprice the Pod 24 CTV Floors Ad Break Slot 1: First Slot 2: Mid Slot 3: Last Per-Sec Norm Prebid Server 1 $18 floor 2 $12 floor 3 $15 floor 4 $/sec * dur P_
Flat Floors Misprice the Pod CTV Floors 24 Flat imp.bidfloor prices every slot the same — but first position is worth 1.3-1.8x mid-pod 1 . mincpmpersec 2 scales by duration: $0.50/sec means 15s floors at $7.50, 60s at $30. Pre-2.6 bidders ignore it — they only see flat imp.bidfloor; SSAI must pre-bake per-slot floors 21 . FIELD NOTES → PBS has no slotinpod floor dim — SSAI must pre-bake per-slot floors → Open-market CTV averages ~$5-6 CPM, not the $25+ in headlines → device.make is free text — "Brand X" vs "Brand X, Inc." breaks floors P_ atd.postindustria.com/24

How It Works

Flat `imp.bidfloor` prices every slot the same — but first position is worth 1.3-1.8x mid-pod [1]. `mincpmpersec` [2] scales by duration: $0.50/sec means 15s floors at $7.50, 60s at $30. Pre-2.6 bidders ignore it — they only see flat `imp.bidfloor`; SSAI must pre-bake per-slot floors {21}.

Field Notes

  • PBS has no `slotinpod` floor dim — SSAI must pre-bake per-slot floors
  • Open-market CTV averages ~$5-6 CPM, not the $25+ in headlines
  • `device.make` is free text — "Brand X" vs "Brand X, Inc." breaks floors

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