The Venue Identity Stack 28 DOOH Identity Venue Identity dooh.venuetype device.geo imp.qty.multiplier Bid Request Demand Partners 1 what place 2 where 3 how many 4 bid on place 5 venue bids P_
The Venue Identity Stack DOOH Identity 28 No user object — no cookies, no IFA-for-a-person, no EIDs. Identity is the venue. dooh.venuetype classifies the venue 1 , device.geo locates it 2 , and audience data feeds imp.qty.multiplier 3 to estimate viewers per play. Three signals replace everything web gets from cookies 4 . Bidders bid on place, not person 4 . FIELD NOTES → device.ifa in DOOH IDs the screen hardware, not a person → No user object = no user-level freq cap, retargeting, or attribution → 5 venue taxonomies; mismatched buy/sell silently breaks targeting P_ atd.postindustria.com/28

How It Works

No user object — no cookies, no IFA-for-a-person, no EIDs. Identity is the venue. `dooh.venuetype` classifies the venue [1], `device.geo` locates it [2], and audience data feeds `imp.qty.multiplier` [3] to estimate viewers per play. Three signals replace everything web gets from cookies {4}. Bidders bid on place, not person [4].

Field Notes

  • `device.ifa` in DOOH IDs the screen hardware, not a person
  • No user object = no user-level freq cap, retargeting, or attribution
  • 5 venue taxonomies; mismatched buy/sell silently breaks targeting

Questions about The Venue Identity Stack?

Get expert guidance from our team. We'll help you implement it.