2 Cards Index 1 Prebid Solitaire 2 Card Index Browser 3 Bid Request Lifecycle 4 Cookies and Sync 5 RTD Modules and ortb2 6 Dynamic Floors and the Paradox 7 Bidder Selection and Lazy Loading 8 Standard Events Pipeline Server 9 Server-Side Bid Flow 10 Dual-Channel Identity 11 Hook Modules with Full Server Access 12 Stored Requests and Module Floors 13 Bid-Probability Pruning 14 Full-Auction Logging Mobile 15 SDK → PBS → Cache 16 Two Paths, No Sync 17 Inside-Out Enrichment 18 App-Specific Floor Dimensions 19 eCPM Waterfall as Outer Gate 20 Measurement Rides the Creative CTV 21 Server-Side Ad Insertion 22 Platform IFAs, One Household 23 Content Fields Lost in the Signal Chain 24 Flat Floors Misprice the Pod 25 Exclusions Break Bin-Packing 26 Who Measures the Measurer? P_
2 Cards Index (continued) DOOH 27 Server-to-Server for Screens 28 The Venue Identity Stack 29 Signal Layers, One Screen 30 Multiplier Changes the Math 31 Content Loop Gates the Auction 32 Two Estimates, One Impression Audio 33 Server-Side Stitching 34 Same Podcast, Three Identity Tiers 35 The Walled Signal Gap 36 Floors Price the Remnant 37 Break Detection Intelligence 38 Listen-Through and the Attribution Gap Tech Dives 39 The Hook Pipeline 40 Original vs Rendering API 41 Mediation Integration 42 What Nobody Tells You About PBS 43 Two Streams, No Join 44 IP Intelligence: Who Fills What Agentic 45 LLM Decides, Code Executes 46 AdCP: Above the Auction 47 How Signals Reach DSP P_ atd.postindustria.com/2

How It Works

Six environments (Web, PBS, Mobile, CTV, DOOH, Audio) crossed with six dimensions (Bid Flow, Identity, Enrichment, Floors, Traffic Shaping, Measurement) form a 36-card matrix. Seven Tech Dives and three Agentic 2026 cards complete the deck.

Field Notes

  • 36 matrix: 6 environments x 6 dimensions
  • 7 Tech Dives: cross-cutting architecture
  • 3 Agentic 2026: emerging agent patterns
  • 2 Index cards: title and this listing
  • Color = environment, number = dimension

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