SDK → PBS → Cache 15 Mobile Bid Flow Device Prebid Mobile SDK GMA SDK Prebid Server Demand Partners Prebid Cache Ad Server 1 request 2 OpenRTB 3 bids 4 cache bid 5 set KVs 6 ad request 7 PUC 8 fetch cached P_
SDK → PBS → Cache Mobile Bid Flow 15 Unlike 9 , creative roundtrips via cache. SDK requests PBS 1 , which fans out via OpenRTB 2 . Winning bid cached by UUID 3 . SDK sets KVs on GMA SDK 4 , which requests GAM 5 . GAM returns PUC 6 — a thin creative that fetches the cached payload 7 . stored_request = config-only bidder management. See 41 FIELD NOTES → PUC renders in a WebView — fetches creative from Prebid Cache by UUID → stored_request = bidder config on PBS → GMA SDK serves both GAM and AdMob P_ atd.postindustria.com/15

How It Works

Unlike {9}, creative roundtrips via cache. SDK requests PBS [1], which fans out via OpenRTB [2]. Winning bid cached by UUID [3]. SDK sets KVs on GMA SDK [4], which requests GAM [5]. GAM returns PUC [6] — a thin creative that fetches the cached payload [7]. `stored_request` = config-only bidder management. See {41}

Field Notes

  • PUC renders in a WebView — fetches creative from Prebid Cache by UUID
  • `stored_request` = bidder config on PBS
  • GMA SDK serves both GAM and AdMob

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