Mediation Integration 41 Tech Dives Tech Dives Device Prebid Mobile SDK Mediation SDK Prebid Adapter Prebid Server Demand Partners 1 request 2 OpenRTB 3 bids 4 bid cached 5 keywords 6 waterfall 7 render P_
Mediation Integration Tech Dives Tech Dives 41 Prebid SDK bids via PBS, caches winner in-memory 15 and passes hb_pb keywords to AdMob/MAX. Waterfall tries each tier: PrebidAdapter checks keyword-to-eCPM match. Match = render from cache; mismatch = instant no-ad, next tier. FIELD NOTES → ~200 events at 0.10 granularity per format; setup overhead → No remote cache fetch unlike 15 — renders from SDK memory → Keyword-to-eCPM mismatch = silent zero revenue, no error logged P_ atd.postindustria.com/41

How It Works

Prebid SDK bids via PBS, caches winner in-memory {15} and passes `hb_pb` keywords to AdMob/MAX. Waterfall tries each tier: `PrebidAdapter` checks keyword-to-eCPM match. Match = render from cache; mismatch = instant no-ad, next tier.

Field Notes

  • `~200` events at `0.10` granularity per format; setup overhead
  • No remote cache fetch unlike {15} — renders from SDK memory
  • Keyword-to-eCPM mismatch = silent zero revenue, no error logged

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