IP Intelligence: Who Fills What 44 Tech Dives Enrichment device.ip ipservice 1-4 country + region +city zip DMA type Prebid Server Demand Partners 1 resolve 2 free tier 3 premium 4 sparse geo 5 full geo 6 OpenRTB bids P_
IP Intelligence: Who Fills What Tech Dives Enrichment 44 Four ipservice providers exist in AdCOM 1 . PBS fills only country + region 2 — 2 of 13 geo fields. Premium tiers 3 add city, zip, DMA, connection type. IP classifies endpoints too: residential, datacenter, VPN — the first IVT gate. FIELD NOTES → PBS-Go: zero geo lookup — all geo data must arrive pre-filled → OpenRTB metro uses Google codes, not Nielsen DMAs buyers need → No US enforcement on IP targeting; Google reversed ban 2025 P_ atd.postindustria.com/44

How It Works

Four `ipservice` providers exist in AdCOM [1]. PBS fills only country + region [2] — 2 of 13 geo fields. Premium tiers [3] add city, zip, DMA, connection type. IP classifies endpoints too: residential, datacenter, VPN — the first IVT gate.

Field Notes

  • PBS-Go: zero geo lookup — all geo data must arrive pre-filled
  • OpenRTB metro uses Google codes, not Nielsen DMAs buyers need
  • No US enforcement on IP targeting; Google reversed ban 2025

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