Multiplier Changes the Math 30 DOOH Floors SSP Server imp.qty.multiplier $0.003/play $2.00/play Demand Partners Physical Screen 1 bidfloor CPM 2 x0.3 at 3 AM 3 x200 rush hr 4 bid vs floor 5 display 6 play proof P_
Multiplier Changes the Math DOOH Floors 30 imp.bidfloor is a CPM floor — per impression, not per play. imp.qty.multiplier 1 scales impressions per play: per-play cost = (CPM/1000) × multiplier 2 . Multiplier already shifts with daypart and venue — floor rules keyed on those axes risk overshooting the effective per-play minimum. Bid flow: 27 . FIELD NOTES → $10 CPM × 200 = $2/play; × 0.3 = $0.003 — 667×, one field → Round multiplier 1.3 to 1.0 and lose 23% of per-play revenue → PBS enforces floors CPM-vs-CPM; multiplier only affects billing P_ atd.postindustria.com/30

How It Works

`imp.bidfloor` is a CPM floor — per impression, not per play. `imp.qty.multiplier` [1] scales impressions per play: per-play cost = (CPM/1000) × multiplier [2]. Multiplier already shifts with daypart and venue — floor rules keyed on those axes risk overshooting the effective per-play minimum. Bid flow: {27}.

Field Notes

  • $10 CPM × 200 = $2/play; × 0.3 = $0.003 — 667×, one field
  • Round multiplier 1.3 to 1.0 and lose 23% of per-play revenue
  • PBS enforces floors CPM-vs-CPM; multiplier only affects billing

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