Content Loop Gates the Auction 31 DOOH Traffic Shaping Content Loop Programmatic Gate Prebid Server Demand Partners Screen 1 slot opens 2 request 3 direct 4 OpenRTB 5 bids 6 winner 7 creative 8 burl P_
Content Loop Gates the Auction DOOH Traffic Shaping 31 A content loop cycles fixed-duration slots 1 . Each slot hits a gate 2 : SOV contracts reserve direct-sold; the rest auction via PBS. Auction must beat the slot window — overrun means burl never fires, no charge, wasted QPS 6 . Context (weather, footfall) rides the bid request; DSPs shape by skipping low-value slots. FIELD NOTES → Won auction + slot overrun = burl never fires — no billing, lost QPS → DSP creatives target 10/15/30s — odd durations shrink the bid pool P_ atd.postindustria.com/31

How It Works

A content loop cycles fixed-duration slots [1]. Each slot hits a gate [2]: SOV contracts reserve direct-sold; the rest auction via PBS. Auction must beat the slot window — overrun means `burl` never fires, no charge, wasted QPS [6]. Context (weather, footfall) rides the bid request; DSPs shape by skipping low-value slots.

Field Notes

  • Won auction + slot overrun = `burl` never fires — no billing, lost QPS
  • DSP creatives target 10/15/30s — odd durations shrink the bid pool

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