Two Estimates, One Impression 32 DOOH Measurement Physical Screen Proof of Play Audience Sensors imp.qty.multiplier Billable Impressions SSP Server 1 heartbeat 2 estimate 3 plays x qty 4 plays x qty 5 burl 6 next slot P_
Two Estimates, One Impression DOOH Measurement 32 A DOOH impression is two estimates multiplied. Hardware confirms each render 1 — proof of play. Audience data feeds imp.qty.multiplier 2 : 14.2 at rush hour, 0.3 at 3 AM 27 . Neither certain — screens log played when off, mobile fades indoors. Billing: estimate times estimate. FIELD NOTES → Play logs track the player, not the screen — display off logs played → MRC OTS vs LTS differ 2x on same crowd — billboard 78%, shelter 42% → burl lag means spend reconciles hours late — DSPs over-deliver P_ atd.postindustria.com/32

How It Works

A DOOH impression is two estimates multiplied. Hardware confirms each render [1] -- proof of play. Audience data feeds `imp.qty.multiplier` [2]: 14.2 at rush hour, 0.3 at 3 AM {27}. Neither certain -- screens log played when off, mobile fades indoors. Billing: estimate times estimate.

Field Notes

  • Play logs track the player, not the screen -- display off logs played
  • MRC OTS vs LTS differ 2x on same crowd -- billboard 78%, shelter 42%
  • `burl` lag means spend reconciles hours late -- DSPs over-deliver

Questions about Two Estimates, One Impression?

Get expert guidance from our team. We'll help you implement it.