Inside-Out Enrichment 17 Mobile Enrichment App OS: Device + GPS Publisher FPD Prebid Server Hook Modules Demand Partners 1 auto signals 2 target API 3 enrich 4 segments 5 OpenRTB bids winner P_
Inside-Out Enrichment Mobile Enrichment 17 The app IS the data source — unlike web 5 OS signals, GPS, carrier flow automatically 1 Publisher sets FPD via targeting API 2 No client-side module system. PBS modules 3 4 enrich server-side with device detection, audience data — 3rd party data. FIELD NOTES → GPS geo.type=1 commands ~6x premium over IP-derived in geo campaigns → FPD access varies: imp.ext.data bypasses bidder ACL entirely → Most apps ship minimal FPD — targeting API requires explicit code P_ atd.postindustria.com/17

How It Works

The app IS the data source — unlike web {5} OS signals, GPS, carrier flow automatically [1] Publisher sets FPD via targeting API [2] No client-side module system. PBS modules [3][4] enrich server-side with device detection, audience data — 3rd party data.

Field Notes

  • GPS `geo.type=1` commands ~6x premium over IP-derived in geo campaigns
  • FPD access varies: `imp.ext.data` bypasses bidder ACL entirely
  • Most apps ship minimal FPD — targeting API requires explicit code

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