Measurement Rides the Creative 20 Mobile Measurement Device Prebid Mobile SDK OM SDK Prebid Server Demand Partners Measurement Vendor 1 api:7 2 OpenRTB 3 creative+OM 4 cached 5 omsdk.js 6 OM events reported P_
Measurement Rides the Creative Mobile Measurement 20 The SDK signals OM support via api:7 1 ; demand partners embed verification scripts in the creative 3 . On-device, the rendering SDK injects omsdk.js 5 Verification scripts fire viewability events to the vendor 6 FIELD NOTES → Android adds api:7 to bid requests 16 even if OM SDK never activated → PUC path 17 : GMA owns OM session, not Prebid — omidpn mismatch → If app skips Omid.activate(), every impression renders unmeasured P_ atd.postindustria.com/20

How It Works

The SDK signals OM support via `api:7` [1]; demand partners embed verification scripts in the creative [3]. On-device, the rendering SDK injects `omsdk.js` [5] Verification scripts fire viewability events to the vendor [6]

Field Notes

  • Android adds `api:7` to bid requests {16} even if OM SDK never activated
  • PUC path {17}: GMA owns OM session, not Prebid -- `omidpn` mismatch
  • If app skips `Omid.activate()`, every impression renders unmeasured

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