eCPM Waterfall as Outer Gate 19 Mobile Traffic Shaping Device Prebid Mobile SDK Mediation SDK Waterfall Gate Prebid Server Demand Partners 1 eCPM rank skip Prebid 2 adapter call 3 hb_pb match 4 OpenRTB 5 bids 6 winner P_
eCPM Waterfall as Outer Gate Mobile Traffic Shaping 19 Mediation ranks sources by eCPM 1 if Prebid's slot is reached, the adapter fires 2 matching hb_pb keywords to params 3 — mismatch = "no ad," next source fires. Bids fan out via OpenRTB 4 Winner returns to mediation 6 Unlike 7 , this gate sits outside Prebid — the auction never starts if eCPM rank says skip. FIELD NOTES → PBS Rules Engine adds a server-side gate — prunes calls before OpenRTB 13 → Auto-refresh 30s Android / 15s iOS — each tick reruns the waterfall P_ atd.postindustria.com/19

How It Works

Mediation ranks sources by eCPM [1] if Prebid's slot is reached, the adapter fires [2] matching `hb_pb` keywords to params [3] — mismatch = "no ad," next source fires. Bids fan out via OpenRTB [4] Winner returns to mediation [6] Unlike {7}, this gate sits outside Prebid — the auction never starts if eCPM rank says skip.

Field Notes

  • PBS Rules Engine adds a server-side gate — prunes calls before OpenRTB {13}
  • Auto-refresh 30s Android / 15s iOS — each tick reruns the waterfall

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